Formula E


Role: Creative Direction
Produced at Tilt Creative

TILT were commissioned by Aurora Media Worldwide to produce the branding for the inaugural FIA Formula E Championship. The challenge was to design a brand that appealed to the gaming generation, showed the speed and competitiveness of the race but also reflect the clean energy and urban environments. The package included Titles, Bumpers, Stings, Endboards and the Race Graphics.

These frames are from a early title concept which was rejected quite enthusiastically. I still like them.